Vodafone Gets Down with the Kids.

Identifying the under-25 demographic as heavy data users, the VOXI SIM comes with three price plans: 2GB for £10, 5GB for £15 and 15GB for £20.

VOXI’s USP is that users can have unlimited access to Facebook, Facebook Messenger, Instagram, WhatsApp, Pinterest, Snapchat, Twitter and Viber, provided they have some data left on their monthly allowance.

Plans are also afoot to extend the offering to include video and music apps, which would certainly turn the heads of YouTubers.

Vodafone is serious about connecting to a younger audience. VOXI recruited a crew of 50 young artists, musicians and designers to bolster its marketing drive, and its launch party featured performances by stars Dua Lipa and Liam Payne.